Côte secures a flagship store in London

Côte has secured a further flagship restaurant that is scheduled to open at the end of March. The flagship site is located on the Caffe Vergnano 1882 unit on the South Bank in London and will be the first restaurant from the group in 2018.

The BC Partners-backed company currently operates 93 sites and the menu is inspired by the brasseries of Paris offering French classic dishes made from quality and fresh ingredients.

Strahan Wilson, Chief Financial Officer of Côte, said to Essential Retail that: “the integration of Côte’s booking platform and PoS would allow individuals restaurants to build a profile of their regular guests, which in turn would enable them to offer rewards – such as a free dessert or glass of wine – based on actual purchase history and visitor frequency”.

Article via the MCA.